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Lise Bruynooghe

August 2026 · Issue

From the EBRD Boardroom to the Forest Floor: How Lise Bruynooghe's Master Certified Coaching Practice Is Reshaping the Way Leaders Navigate Identity-Level Change

A bewildered question from a company president, did you get new glasses? Became the foundation of an entire coaching practice. In this exclusive Pulse Magazine feature, Master Certified Coach and ICF Global Enterprise Board Chair Lise Bruynooghe reveals why leadership breakthroughs rarely happen in the office, why nothing around a leader shifts until they do, and how two days on a Swiss mountainside can surface what years of boardroom conversation never could.

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The Pulse Magazine: Executive Coaching Leaders of 2026 Special Edition

This special edition of The Pulse Magazine spotlights Lise Bruynooghe, Master Certified Coach and Chair of the ICF Global Enterprise Board, in an exclusive cover feature exploring what it takes to create change that actually lasts. Drawing on eleven-plus years at the European Bank for Reconstruction and Development and the founding of ProFound Consulting AG and its coaching Academy, Bruynooghe shares the conviction at the center of her practice: nothing around a leader will shift until they do.

The feature goes deep into the ideas shaping executive coaching in 2026: why identity-level change reaches places surface-level coaching, and increasingly AI, cannot access, why nature-based coaching on Swiss mountainsides surfaces insights no office ever could, and what it truly means to govern a profession that touches an estimated 430 million lives each year. Readers also get an intimate look at the personal story behind Bruynooghe's TEDx talk, Dancing in the Moment, and the philosophy of presence that defines her Academy's approach to developing coaches at depth.

A must-read for executives, coaches, and anyone navigating change that goes deeper than behavior.