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November 2026 · Issue

Engineering Soul into the Machine: How Sam Shan is Forging the Future of Electric Vehicles

From a dreamer in Changchun to the CEO of Novelty Motor Company, global automotive expert Zhuoying (Sam) Shan applies decades of experience across iconic OEMs - like Ford, GM, and Porsche to develop the next generation of pure electric intelligent vehicles. In this exclusive Pulse Magazine feature, he reveals why advanced technology like steer-by-wire and AI must be infused with human empathy, and how he is engineering "soul and spirit" into the future of mobility.

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The Pulse Magazine: Visionary Businessmen in Automotive & EV Innovation of 2026 Special Edition This special edition of The Pulse Magazine spotlights Zhuoying (Sam) Shan, CEO of Novelty Motor Company and visionary engineer, in an exclusive cover feature exploring his journey from China's "Automotive City" to the highest echelons of the global automotive industry. Drawing on his thirty-year career spanning global OEMs, Shan shares his disruptive philosophy: the software-defined vehicle revolution isn't just about replacing combustion engines with batteries—it's about fundamentally integrating human empathy into advanced architecture. The feature goes deep into the conversations shaping mobility in 2026: bridging Eastern and Western engineering cultures, orchestrating cross-functional strike teams to conquer software-hardware integration, and building a generational automotive empire. Readers get an intimate look at his signature framework—Dream, Discipline, Innovation, Integration, Transformation—and discover why he views his role as a CEO similarly to that of a choir conductor orchestrating harmony. A must-read for innovators, engineers, and executives ready to drive the next era of human-centered transportation.

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